YLYW | Your Life Your Way

Corporate ID

Alfra UK Catalogue

Alfra UK Product Catalogue

Alfra UK is a Sheffield Based tool company. They required a brand new product price catalogue. I updated their old company brand and identity to use in the artwork. The product catalogue is 40 pages and the work involved quite detailed product specifications, images, tables, bullet points and listings. Using photoshop it was also necessary for me to cut out each product and place it as a transparent layer. The main layout and artwork was generated in Indesign. The final artwork was in a PDF format using CMYK with crop marks for litho print.

Abbeydale Sports Club Logo Design

Abbeydale Sports Club Logo

Sheffield based ASC was looking to revamp their identity and asked me to redesign the corporate logo. Using the ‘A’ to split the background diamond shape and using different shades of green, the logo is to represent a sports field or court. The logo is used for their stationery, business cards, websites and also as roadside signage.

You can see the logo in action here: www.abbeydalesportsclub.co.uk

Print Engine UK website re-design

Print Engine UK Limited is a small printing company based in Chesterfield. Eager to keep printing and serving clients throughout the lockdown period of 2020, they soon realised that their website needed a redesign to become more on message and allow visitors to see the full range of services they offered.

I transferred their old domain and hosting and set about building a new website, to showcase their products and make sure visitors could see their lockdown operating procedures, full range of services and how to contact John to discuss their requirements.

The website is built using a paid-for theme installed in WordPress called Enfold. I created some animated headers and an opening frame with an uplifting message – let’s get our businesses ready for lockdown and by working together we can all come through this.

Website is available to view: www.print-engine.net