YLYW | Your Life Your Way

Brand Identity

Castle Upholstery

Castle Upholstery Logo Design

Castle Upholstery is a small furniture upholstery firm based in Mansfield. Wanting to relaunch their brand they approached me to create a new logo. My initial idea was for a striking graphic to both represent its furniture business and build on the castle name. Using vector graphics created in Illustrator and antique fonts, I was able to achieve this.

The colour scheme also was important, bright and bold but with a hint of luxury, I used the green and gold. This logo was used for the whole of the company’s Corporate ID – business cards, letterheads and compliment slips – and was use for the launch of the new website build.

Abbeydale Sports Club Logo Design

Abbeydale Sports Club Logo

Sheffield based ASC was looking to revamp their identity and asked me to redesign the corporate logo. Using the ‘A’ to split the background diamond shape and using different shades of green, the logo is to represent a sports field or court. The logo is used for their stationery, business cards, websites and also as roadside signage.

You can see the logo in action here: www.abbeydalesportsclub.co.uk

Print Engine UK website re-design

Print Engine UK Limited is a small printing company based in Chesterfield. Eager to keep printing and serving clients throughout the lockdown period of 2020, they soon realised that their website needed a redesign to become more on message and allow visitors to see the full range of services they offered.

I transferred their old domain and hosting and set about building a new website, to showcase their products and make sure visitors could see their lockdown operating procedures, full range of services and how to contact John to discuss their requirements.

The website is built using a paid-for theme installed in WordPress called Enfold. I created some animated headers and an opening frame with an uplifting message – let’s get our businesses ready for lockdown and by working together we can all come through this.

Website is available to view: www.print-engine.net